Hello, this is Priyanka Salve, writing to you from Singapore.
Welcome to the latest edition of “Inside India” — your one-stop destination for stories and developments from the world’s fastest-growing large economy.
India is home to the world’s most prolific filmmaking industry. This week, industry executives told me that generative AI adoption is accelerating as producers seek to meet rising content demand in the country’s $32 billion media and entertainment sector while navigating tighter budgets.
Read on!
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The big story
While Hollywood continues to work out how best to use AI and debates its effect on jobs, filmmakers in India — the world’s most prolific movie production industry — have taken the next step.
In October last year, JioStar, a joint venture between Indian billionaire Mukesh Ambani-owned Reliance Industries
and Walt Disney
, launched a 100-episode series that used generative AI to produce a retelling of the Indian mythological epic “Mahabharat.”
Link: https://www.cnbc.com/2026/06/11/how-indian-filmmakers-are-using-generative-ai.html